A good friend of mine recently had a lightbulb moment, where she proclaimed, “I realized social media marketing isn’t any different than traditional marketing. You still need a plan, it’s just a different method of delivery.” I could have hugged her! That’s a key point that many people miss—and who can blame them? With all… Continue reading…
When talking about Web 2.0, conversation is sprinkled with words and phrases that didn’t even exist 5-10 years ago—SEO, RSS feeds, blog posts, Twitter feeds—the list can go on. In this age of information, now more than ever, hospital websites need guard against getting sucked in by all the bells and whistles of new technology… Continue reading…
THE NEW YEAR IS QUICKLY APPROACHING. ALONG WITH IT ARE MILLIONS OF SMALL BUSINESS OWNERS RESOLVING TO MAKE POSITIVE CHANGES IN THEIR COMPANIES. Too often, those resolutions are a quick list with general items, like: ‘Contact current customers’ or ‘Run ad in newspaper’. Unfortunately, these good intentions dissipate into nothing more than a memory by… Continue reading…
DO PICTURES REALLY COMMUNICATE BETTER? For hundreds of new Chrome users, the answer is a resounding ‘yes’. Google released its new web browser ‘Chrome’ last week, complete with a comic book to illustrate the launch. http://www.google.com/googlebooks/chrome/index.html Being married to an engineer, I have a special soft spot in my heart for the more technically… Continue reading…