Your primary focus with new business development should be on establishing “fit”. Your product or service is not for everyone and every client, no matter shape, size or budget, should not be yours. If you believe the contrary, you are setting yourself (and your business) up for a great deal of disappointment. And if you… Continue reading…
Agency: Adperio® – Denver, CO Client: Blockbuster Over the past couple of years Brandt Ronat has partnered on various projects for adperio, operating as a collaborating agency developing strategies, concepts, campaigns and the digital deliverables necessary to support their digital network for various clients. In 2013 adperio engaged Brandt Ronat on behalf of Blockbuster to… Continue reading…
Aging Matters in Brevard In 2010 we were engaged by Community Services Council to support a board lead strategic initiative to change the name and reposition/rebrand the organization. This was a methodical, grounded and well led effort involving many collaborators and partners. Brandt Ronat conducted stakeholder interviews, site visits, competitor research and national benchmark research… Continue reading…
A successful client–agency relationship Well, what do any of us look for in a relationship with any company? Ideas. Value. No Drama. Collaboration. Results. Trust. You want to know that you can trust the people who handle your work. You want value for your money. You want as little stress as possible. And most of… Continue reading…
You can look at the value of volunteering in your community from many points of view. As far as I am concerned, it’s a societal responsibility that I take seriously. But there is a business bottom-line point of view to volunteering as well. Here’s what I’ve learned through a variety of volunteer positions: The business-smart… Continue reading…
Good designers watch other good designers. It’s really an anthropological study, seeing what people very focused on relating to the human body or human condition or human needs can build, invent, create, simulate, order or magnify. In this very unusual case, the design is a fire place…well, really a fire hut or fire cave. And… Continue reading…
MORE ISN’T ALWAYS BETTER PROVES THE RESEARCH IN THIS STUDY … A MUST READ FOR RETAILERS, HOTELIERS & GIFT-GIVERS EVERYWHERE. Through many research scenarios with different premises, the answer remains surprisingly the same: Pairing valuable offers with minimally worthwhile extras may not be your best path. It may seem like sweetening the deal is simply a good… Continue reading…
Now, I try not to draw ‘lines in the sand’ because I’ll probably end up eating my words, but I would really like to fight the good fight for this one. Consider this: we as consumers get unsolicited (postal) mail daily, yet this is a universally accepted form of marketing, but, if I were to… Continue reading…
Joost de Valk, an SEO expert and WordPress plugin developer, recently wrote an article about one of the most misunderstood SEO issues: meta keywords. His advice? Don’t use them. There is one question about SEO which seems to be coming… Continue reading…
We recently conducted a short survey about brownie preferences and figured it would be a funny distraction before Thanksgiving day. But if it were just a cute story, you’d be reading about this on On The Fly. No, with this simple survey, we learned volumes about the differences between men and women and what… Continue reading…