A good friend of mine recently had a lightbulb moment, where she proclaimed, “I realized social media marketing isn’t any different than traditional marketing. You still need a plan, it’s just a different method of delivery.” I could have hugged her! That’s a key point that many people miss—and who can blame them? With all… Continue reading…
When talking about Web 2.0, conversation is sprinkled with words and phrases that didn’t even exist 5-10 years ago—SEO, RSS feeds, blog posts, Twitter feeds—the list can go on. In this age of information, now more than ever, hospital websites need guard against getting sucked in by all the bells and whistles of new technology… Continue reading…
THE ABILITY TO COMMUNICATE QUICKLY DURING A CRISIS IS A NECESSITY FOR HEALTHCARE ORGANIZATIONS. As social media quickly gains critical mass in the marketplace, healthcare organizations are reaching out to their audiences to talk to them where they naturally congregate. An article from “Health Leaders Media” covers how Innovis Health, a hospital in Fargo, SD,… Continue reading…