THIS IS THE TITLE TO A FUN LITTLE DITTY THAT MY WIFE AND I SING TO MY THREE YEAR OLD….ONE VERSE ONLY, SUNG OVER AND OVER AGAIN. I do like trucks. Seven months ago I almost bought a real life gas guzzling monster. Now I go to sleep at night saying a little prayer that… Continue reading…
BUSINESS MANAGERS AROUND THE WORLD ARE NOW COMFORTABLE OUTSOURCING LEFT-BRAIN ACTIVITIES TO INDIA OR ASIA,making the most of the automated and highly efficient production skills available in those areas. Outsourcing right-brain activities to the United States makes just as much business sense. European companies should strongly consider outsourcing their marketing services to the highly creative… Continue reading…
DID YOU KNOW THAT COMPANIES WHO INCREASE MARKETING EFFORTS DURING A RECESSION, AS COMPETITORS SCALE BACK, CAN IMPROVE THEIR MARKET SHARE for a lower cost than during more robust economic times? As your competition cuts back, they relinquish their future clients. This is prime time to step in and fill this gap in the marketplace,… Continue reading…
HERE’S AN ARTICLE IN THE NEW YORK TIMES about Toyota’s effort to allow people to trick out their Scion’s any way they like–including a kit for putting together a logo that reflects who they are. Scion Along similar lines, Converse One has a website where customers can design their own sneakers. These options are great… Continue reading…
CALIFORNIA’S PACIFIC GAS AND ELECTRIC (PG&E) RECENTLY FLIPPED THE SWITCH ON WHAT THEY SAY IS THE NATION’S FIRST SOLAR-POWERED BILLBOARD. Topped with 20 solar panels and using less than a third of the energy that billboards with Holophane lights do, the billboard is located in San Francisco, right off the busting Highway 101 9th Street… Continue reading…
UPWARD LOOKING ADS: As the reach of Google maps expands, more advertisers are finding ways to ride the new wave of ad space. The up and coming trend? Purchasing up rooftop space so that your brand will show up on images from Google’s cameras, much like this Target store. The major hurdle—determining how often the… Continue reading…
THERE’S AN INTERESTING BOOK CALLED PATTERN RECOGNITION, just a piece of fiction, science fiction, by William Gibson. I’m an avid fiction reader, don’t like self-help books, can’t do too much non-fiction on my time off. When it comes time to choose, I choose fantasy. Pattern Recognition. Just the title alone is fascinating to me. If… Continue reading…
ASIAN DANCERS IN BLACK, making shapes, in groups of one, two or three, each entering and exiting the shape at a different time to make more (shapes). Silence. Then music and paint in mitts. Dancers leaving an insect trail of black, then color across a giant floor canvas. Loops, and curls, flow. A painting was… Continue reading…
TAKING A POT SHOT AT THE STATUS QUO has always been Steve Jobs modus operandi. With the iPhone launch, he’s out to create a sea-change in the way cell phone services are bundled and controlled. In other words, he’s messing with who makes the money for what and how. PROFIT MODULES FOR CARRIERS through limiting… Continue reading…
Back in the ‘90s I was a contributing editor for a national magazine called Videomaker. I wrote more than a hundred articles and tried to pass along some of what I learned in my early career as a video professional. It almost seems quaint now, that quest for excellence. Look at all the shaky, out-of-focus… Continue reading…