Branding or rebranding can take on many forms, but it should always be: > strategic > focused > long-term > multi-targeted > and fine-tuned along the way. Space Foundation of Colorado Springs, Washington D.C. and Florida http://www.spacefoundation.org/ http://www.nationalspacesymposium.org/ For example, for our client Space Foundation (since 2000) we have contributed to several brand… Continue reading…
Guerrilla Sunshine-Spreading The ‘I Love You’ Project On a most recent jaunt at www.trendhunter.com, i found some love…. “Feeling in need of some love and kindness? Write “I Love You” on a piece of paper and make as many rip and tear bits at the bottom as you can fit onto the page. Then… Continue reading…
I READ ABOUT THIS COMPANY IN WIRED MAGAZINE. HOW ARE THEY DIFFERENT? THEY DON’T WANT TO SELL YOU AN ELECTRIC CAR. THEY WANT TO SELL YOU MILES. The company is called Better Place and their plan is to put in an infrastructure of stations where you can swap out your battery if you are on… Continue reading…
THE NEW YEAR IS QUICKLY APPROACHING. ALONG WITH IT ARE MILLIONS OF SMALL BUSINESS OWNERS RESOLVING TO MAKE POSITIVE CHANGES IN THEIR COMPANIES. Too often, those resolutions are a quick list with general items, like: ‘Contact current customers’ or ‘Run ad in newspaper’. Unfortunately, these good intentions dissipate into nothing more than a memory by… Continue reading…
SOMETHING WONDERFUL HAPPENED RECENTLY WHICH SUPPORTS THE VERY CORE OF CHILDHOOD AND ENCOURAGES THE CREATIVE KID IN ALL OF US. Honored by the Strong Museum of Play, Rochester, N.Y., and inducted into the National Toy Hall of Fame, was a singularly imaginative toy, a time-honored plaything that speeds imagination on many flights across the breadth… Continue reading…
YES WE CAN MAKE GRAPHICS. YES WE CAN MAKE POSTERS. YES WE CAN SEND A MESSAGE. YES WE CAN MAKE A DIFFERENCE. IT’S BEEN DONE BEFORE. As America faces one of the hardest economic times in recent history, advertisers must change the voice of their brand. ‘Excess’ and ‘bling’ are no longer cool. The new… Continue reading…
MANY GOOD IDEAS BEGIN ON COCKTAIL NAPKINS, YES…THEY REALLY DO. But the same thing occurs on torn scraps of paper, sticky notes, backs of envelopes and the margins of a magazine. Maybe it has something to do with free time—that is, time to spend at least not in the hot pursuit of your primary duties—time… Continue reading…
WHEN I WAS AROUND SEVEN YEARS OLD, I clearly remember telling my mom how cool it would be if TV was projected into our living room with a total 3-D viewing of the entire scene. I mean, how true to life could it be, the experience itself, to have actual size actors standing there in… Continue reading…
DO PICTURES REALLY COMMUNICATE BETTER? For hundreds of new Chrome users, the answer is a resounding ‘yes’. Google released its new web browser ‘Chrome’ last week, complete with a comic book to illustrate the launch. http://www.google.com/googlebooks/chrome/index.html Being married to an engineer, I have a special soft spot in my heart for the more technically… Continue reading…
I STARTED MY CAREER LONG AGO (OH, SO LONG AGO) AS A PROFESSIONAL VIDEOGRAPHER (using an RCA TK-76, for you video historians in the crowd). It was big, it was heavy, you had to white balance just right to get the colors you wanted. These days, a video camera weighing a couple of ounces that… Continue reading…