EVERYWHERE YOU GO THERE SEEMS TO BE RENEWED ATTENTION TO CUSTOMER SERVICE. That makes sense always, but in a down economy, even more so. Managers and leaders are sorely aware of the competition for the dollar. Beyond loss of discretionary income, there are additional depressive spending attitudes. Food prices are up. Gas prices are through… Continue reading…
I’M GOING TO BE SHARING A SERIES OF ARTICLES I WROTE WHEN I WAS A CONTRIBUTING EDITOR FOR VIDEOMAKER MAGAZINE. These articles are still available on the magazine’s website and I’ll provide a link, but I’ll also be adding a preface to each one and include an update, if one is needed. Often, the material… Continue reading…
THIS IS THE TITLE TO A FUN LITTLE DITTY THAT MY WIFE AND I SING TO MY THREE YEAR OLD….ONE VERSE ONLY, SUNG OVER AND OVER AGAIN. I do like trucks. Seven months ago I almost bought a real life gas guzzling monster. Now I go to sleep at night saying a little prayer that… Continue reading…
BUSINESS MANAGERS AROUND THE WORLD ARE NOW COMFORTABLE OUTSOURCING LEFT-BRAIN ACTIVITIES TO INDIA OR ASIA,making the most of the automated and highly efficient production skills available in those areas. Outsourcing right-brain activities to the United States makes just as much business sense. European companies should strongly consider outsourcing their marketing services to the highly creative… Continue reading…
DID YOU KNOW THAT COMPANIES WHO INCREASE MARKETING EFFORTS DURING A RECESSION, AS COMPETITORS SCALE BACK, CAN IMPROVE THEIR MARKET SHARE for a lower cost than during more robust economic times? As your competition cuts back, they relinquish their future clients. This is prime time to step in and fill this gap in the marketplace,… Continue reading…
Brandt Ronat and Company’s Linda Brandt has been recognized as one of Brevard’s 100 most influential business leaders, while Melinda Ridgley was identified as an up-and-comer for the same list. The list attempts to pinpoint Brevard businesspeople with a wide sphere of local influence who facilitate change, have a successful track record, and who rally… Continue reading…
HERE’S AN ARTICLE IN THE NEW YORK TIMES about Toyota’s effort to allow people to trick out their Scion’s any way they like–including a kit for putting together a logo that reflects who they are. Scion Along similar lines, Converse One has a website where customers can design their own sneakers. These options are great… Continue reading…
March 2008—Brandt Ronat + Company once again made a strong showing at the Space Coast Advertising Awards, winning five GOLD ADDY™ AWARDS and five SILVER ADDY™ AWARDS. COLLATERAL MATERIAL – Annual Report, Four-color GOLD ADDY Health First, Inc. Community Report COLLATERAL MATERIAL – Annual Report, Four-color SILVER ADDY LEAD Brevard/EDC-YP Brochure OUT OF HOME –… Continue reading…
The Space Coast Advertising Federation recently held the 24th Annual ADDY Awards and Brandt Ronat + Company was honored in several categories including work featured here for the new town of Viera, a master planned community located in the heart of Brevard Florida. The Viera Company – Viera, Even Better. Campaign, Mixed-Media, National Consumer
CALIFORNIA’S PACIFIC GAS AND ELECTRIC (PG&E) RECENTLY FLIPPED THE SWITCH ON WHAT THEY SAY IS THE NATION’S FIRST SOLAR-POWERED BILLBOARD. Topped with 20 solar panels and using less than a third of the energy that billboards with Holophane lights do, the billboard is located in San Francisco, right off the busting Highway 101 9th Street… Continue reading…