Author archive for Jay Decator

Linda Brandt and Melinda Ridgley Recognized by Space Coast Business

Brandt Ronat and Company’s Linda Brandt has been recognized as one of Brevard’s 100 most influential business leaders, while Melinda Ridgley was identified as an up-and-comer for the same list. The list attempts to pinpoint Brevard businesspeople with a wide sphere of local influence who facilitate change, have a successful track record, and who rally… Continue reading…

Personal Branding

HERE’S AN ARTICLE IN THE NEW YORK TIMES about Toyota’s effort to allow people to trick out their Scion’s any way they like–including a kit for putting together a logo that reflects who they are. Scion Along similar lines, Converse One has a website where customers can design their own sneakers. These options are great… Continue reading…

Brandt Ronat Wins ADDY Awards—2008

March 2008—Brandt Ronat + Company once again made a strong showing at the Space Coast Advertising Awards, winning five GOLD ADDY™ AWARDS and five SILVER ADDY™ AWARDS. COLLATERAL MATERIAL – Annual Report, Four-color GOLD ADDY Health First, Inc. Community Report COLLATERAL MATERIAL – Annual Report, Four-color SILVER ADDY LEAD Brevard/EDC-YP Brochure OUT OF HOME –… Continue reading…

Brandt Ronat Wins ADDY Awards for Viera Campaign

The Space Coast Advertising Federation recently held the 24th Annual ADDY Awards and Brandt Ronat + Company was honored in several categories including work featured here for the new town of Viera, a master planned community located in the heart of Brevard Florida. The Viera Company – Viera, Even Better. Campaign, Mixed-Media, National Consumer Continue reading…

OUTDOOR Bright Idea

CALIFORNIA’S PACIFIC GAS AND ELECTRIC (PG&E) RECENTLY FLIPPED THE SWITCH ON WHAT THEY SAY IS THE NATION’S FIRST SOLAR-POWERED BILLBOARD. Topped with 20 solar panels and using less than a third of the energy that billboards with Holophane lights do, the billboard is located in San Francisco, right off the busting Highway 101 9th Street… Continue reading…

Upward Looking Ads

UPWARD LOOKING ADS: As the reach of Google maps expands, more advertisers are finding ways to ride the new wave of ad space. The up and coming trend? Purchasing up rooftop space so that your brand will show up on images from Google’s cameras, much like this Target store. The major hurdle—determining how often the… Continue reading…

Pattern Recognition and the Elusive Life/Work Balance SPEECH: RESOLUTIONS, Orlando 02.05

THERE’S AN INTERESTING BOOK CALLED PATTERN RECOGNITION, just a piece of fiction, science fiction, by William Gibson. I’m an avid fiction reader, don’t like self-help books, can’t do too much non-fiction on my time off. When it comes time to choose, I choose fantasy. Pattern Recognition. Just the title alone is fascinating to me. If… Continue reading…

Thoughts on Spoleto 2007

ASIAN DANCERS IN BLACK, making shapes, in groups of one, two or three, each entering and exiting the shape at a different time to make more (shapes). Silence. Then music and paint in mitts. Dancers leaving an insect trail of black, then color across a giant floor canvas. Loops, and curls, flow. A painting was… Continue reading…

Apple Shakes It Up

TAKING A POT SHOT AT THE STATUS QUO has always been Steve Jobs modus operandi. With the iPhone launch, he’s out to create a sea-change in the way cell phone services are bundled and controlled. In other words, he’s messing with who makes the money for what and how. PROFIT MODULES FOR CARRIERS through limiting… Continue reading…

Brandt Ronat Recognized by Brevard Heritage Council

May 25, 2007—Merritt Island, FL Brandt Ronat + Company’s (BR+C) headquarters at 60 McLeod Street, Merritt Island, was recognized by the Brevard Heritage Council for the renovation and recovery of a vintage building. The Brevard Heritage Council is an organization dedicated to the historical preservation of Brevard County. Founded in 1989, Brevard Heritage Council strives… Continue reading…