A BUSINESS’ WEB SITE IS OFTEN THEIR INITIAL POINT OF CONTACT WITH NEW CUSTOMERS. For this reason, it is vital for the site to be continuously up to date with useful information. As anyone who has ever tried to maintain a website knows, this is not as easy as it sounds. Many times, website updates… Continue reading…
THIS ARTICLE TALKS ABOUT THE IMPORTANCE OF THE CREATIVE CLASS in developing thriving communities, and includes a discussion of what it takes to truly “connect” and retain young talent (YPs) in a region. (Article first APPEARED IN THE AUGUST 2008 ISSUE OF “SPACECOAST BUSINESS”.) “Now it is the intrinsically human ability to create new ideas,… Continue reading…
ACCORDING TO A POST ON WWW.DESIGNOBSERVER.COM, BARACK OBAMA DID NOT ORIGINALLY LIKE HIS LOGO—a sun rising over a field in the shape of an O, symbolizing hope and opportunity—because he thought it looked too polished and corporate. Not to worry, Obama, there is an underground Fairey spreading HOPE and keeping things real. The Giant… Continue reading…
EVERY NOW AND THEN, I LIKE TO PRETEND THAT I’M NOT IN THE ADVERTISING INDUSTRY, AND SEE WHAT TYPES OF MARKETING WORKS FOR ME. Recently, life provided me with the perfect opportunity to do just this, as I am remodeling two bathrooms in my house. I always receive the requisite ad flyers in my mailbox… Continue reading…
AS SOME OF YOU KNOW, ONE OF MY HOBBIES IS COMMUNITY THEATER. SOMETIMES WE GET TO DO A BIT OF GOOD WHILE WE HAVE FUN… HERE’S AN ARTICLE FROM FLORIDA TODAY… Community theater actors band together to raise money for fire victims There’s always been a bit of rivalry among the community theaters in Brevard…. Continue reading…
EVERYWHERE YOU GO THERE SEEMS TO BE RENEWED ATTENTION TO CUSTOMER SERVICE. That makes sense always, but in a down economy, even more so. Managers and leaders are sorely aware of the competition for the dollar. Beyond loss of discretionary income, there are additional depressive spending attitudes. Food prices are up. Gas prices are through… Continue reading…
I’M GOING TO BE SHARING A SERIES OF ARTICLES I WROTE WHEN I WAS A CONTRIBUTING EDITOR FOR VIDEOMAKER MAGAZINE. These articles are still available on the magazine’s website and I’ll provide a link, but I’ll also be adding a preface to each one and include an update, if one is needed. Often, the material… Continue reading…
THIS IS THE TITLE TO A FUN LITTLE DITTY THAT MY WIFE AND I SING TO MY THREE YEAR OLD….ONE VERSE ONLY, SUNG OVER AND OVER AGAIN. I do like trucks. Seven months ago I almost bought a real life gas guzzling monster. Now I go to sleep at night saying a little prayer that… Continue reading…
BUSINESS MANAGERS AROUND THE WORLD ARE NOW COMFORTABLE OUTSOURCING LEFT-BRAIN ACTIVITIES TO INDIA OR ASIA,making the most of the automated and highly efficient production skills available in those areas. Outsourcing right-brain activities to the United States makes just as much business sense. European companies should strongly consider outsourcing their marketing services to the highly creative… Continue reading…
DID YOU KNOW THAT COMPANIES WHO INCREASE MARKETING EFFORTS DURING A RECESSION, AS COMPETITORS SCALE BACK, CAN IMPROVE THEIR MARKET SHARE for a lower cost than during more robust economic times? As your competition cuts back, they relinquish their future clients. This is prime time to step in and fill this gap in the marketplace,… Continue reading…