SOMETHING WONDERFUL HAPPENED RECENTLY WHICH SUPPORTS THE VERY CORE OF CHILDHOOD AND ENCOURAGES THE CREATIVE KID IN ALL OF US. Honored by the Strong Museum of Play, Rochester, N.Y., and inducted into the National Toy Hall of Fame, was a singularly imaginative toy, a time-honored plaything that speeds imagination on many flights across the breadth… Continue reading…
YES WE CAN MAKE GRAPHICS. YES WE CAN MAKE POSTERS. YES WE CAN SEND A MESSAGE. YES WE CAN MAKE A DIFFERENCE. IT’S BEEN DONE BEFORE. As America faces one of the hardest economic times in recent history, advertisers must change the voice of their brand. ‘Excess’ and ‘bling’ are no longer cool. The new… Continue reading…
MANY GOOD IDEAS BEGIN ON COCKTAIL NAPKINS, YES…THEY REALLY DO. But the same thing occurs on torn scraps of paper, sticky notes, backs of envelopes and the margins of a magazine. Maybe it has something to do with free time—that is, time to spend at least not in the hot pursuit of your primary duties—time… Continue reading…
WHEN I WAS AROUND SEVEN YEARS OLD, I clearly remember telling my mom how cool it would be if TV was projected into our living room with a total 3-D viewing of the entire scene. I mean, how true to life could it be, the experience itself, to have actual size actors standing there in… Continue reading…
DO PICTURES REALLY COMMUNICATE BETTER? For hundreds of new Chrome users, the answer is a resounding ‘yes’. Google released its new web browser ‘Chrome’ last week, complete with a comic book to illustrate the launch. http://www.google.com/googlebooks/chrome/index.html Being married to an engineer, I have a special soft spot in my heart for the more technically… Continue reading…
I STARTED MY CAREER LONG AGO (OH, SO LONG AGO) AS A PROFESSIONAL VIDEOGRAPHER (using an RCA TK-76, for you video historians in the crowd). It was big, it was heavy, you had to white balance just right to get the colors you wanted. These days, a video camera weighing a couple of ounces that… Continue reading…
Julian Bennett, a senior designer at Brandt Ronat + Company, spends a lot of time thinking about space. He has accomplished extensive work for the Space Foundation, including the design of The Space Report: the Authoritative Guide to Global Space Activity (2006 and 2008). He lives on the Space Coast of Florida and some people… Continue reading…
TOUCHY. FEELY. In this day and age, it’s nice to know some people still believe in the printing process. Paper vs. Electronic. As an old school gal, I’ve always found comfort in holding the printed piece. The feel of the paper, the smell of the inks fresh off the press, not having to search through… Continue reading…
“…HUMANS ARE SO GOOD AT VISUALIZING THE WORLD WE LIVE IN….WE NEVER REALLY SEE WHAT’S THERE.” Say Whaaaaaaaaaat??!!!?? ….. Is that some kind of ‘can’t see the forest for the trees?’ metaphor? Actually, no. During my recent and on-going research, while learning more about color behavioral affects on humans as well as the technical aspects… Continue reading…
ADVERTISING CAREERS CAN BE SO SEXY. THE LURE OF LIFE-LONG LEARNING, CHALLENGES TO HURDLE, THE SIZZLE OF A PITCH, THE ADORATION OF RAVING CLIENTS…ah, before you know it you are in love. However, this dynamic seducer is no easy lover. The rules change all of the time and keeping up means staying ahead of the… Continue reading…