Branding and Supporting Economic Growth through Destination Marketing

Launch From Here

 
 

Titusville Area Chamber of Commerce
and City of Titusville

 

Since 2015, Brandt Ronat + Co has been instrumental in branding, marketing, and promoting the region (near Kennedy Space Center) under the “Launch From Here” campaign. This initiative has significantly impacted tourism, economic development, and community engagement in Titusville and North Brevard County.

Adoption and Community Engagement Success Story: Envisioned in Titusville Area Chamber of Commerce, the Titusville Launch From Here brand can now be seen in City signage and wayfinding, mapping for the Downtown CRA district and in historic signage as well as new monument signs welcoming people to the City. Titusville branding, created by Brandt Ronat, can be seen at key kiosk locations in parks, on the City website, the Chamber website, extending to social channels and promotional collateral, including a comprehensive video library (note: this will need a link).

 

 

 

 

 

WHY THIS MATTERS:
· Expanded community recognition and adoption of the Titusville brand and Launch From Here tagline across multiple campaigns, initiatives, timeframes and partners.

· Strengthened tourism by emphasizing Titusville’s unique qualities as a destination for outdoor activities, arts, and innovation.

· Supported economic development through targeted messaging, boosting local engagement and external investments.

·Exemplifies Brandt Ronat + Co.’s ability to develop and sustain truly inspired and impactful, multi-faceted branding and economic development campaigns.

·Demonstrate our expertise in creating cohesive strategies that unite stakeholders, enhance community identity, and drive measurable outcomes.

 

Launch From Here Campaign:

• Developed a comprehensive branding strategy with the tagline evolving into multiple facets: Launch Your Adventures, Launch Your Career, Launch Your Business, Launch Your Family, and Launch Your Dreams.

 

• The campaign connected Titusville’s unique assets, such as its proximity to space exploration, eco-tourism opportunities, and thriving business environment, to broader regional and national audiences.

Outdoor Recreation and Nature Initiatives:

• Developed marketing materials and maps and major videos (show here) promoting Titusville’s outdoor attractions, including cycling trails, eco-tourism sites, and natural parks.

 

• Turned these into social campaigns, website content, and shared Reels and Posting assets with partners across the community

 

• Garnered the support of the Brevard County Tourist Development Council, and their Visit Space Coast team

 

• Garnered support in major trails and cycling agencies and entities across Florida

 

 

 

The Welcome Center:

• Collaborated with the City of Titusville Downtown CRA to create a Welcome Center in Titusville.

 

• Provided the original planning for interior display system for maps, collateral, etc.

 

• Created display materials for the Welcome Center, including the huge display maps on different subject and options for visitors, printed versions for handout, and digital formats for website and social.

 

• Created mapping assets and kiosk content for the Downtown CRA.

Collaboration and Adoption:

• The City of Titusville and other partners officially adopted the “Launch From Here” brand mark, incorporating it across signage, promotional materials, and online platforms.

 

Art & Algorithms, Ride It Down (Cycling) and Other Annual Events:

• Collaborated on branding an innovative digital arts festival, “Art & Algorithms,” showcasing the city as a hub for creativity and technology.

 

• Enhanced regional awareness and community participation through strategic marketing and event-specific branding efforts.

 

• Created the “Ride It Down” brand and supported every major cycling event in the history of the trail system. Titusville is an official Florida Trail Town.