Gatto’s Tires and Auto Service: Brand, Marketing, Advertising Campaign, Web, Retail

For 50+ years, Gatto’s Tires & Auto Service, family-owned business has served the community through multiple retail locations providing automotive repair and tire sales and service.

For much of that time (35+ years), Brandt Ronat has worked with Gatto’s, providing strategic marketing support and inventive solutions, campaigns and diverse communications development.

The success of this long run is based on several factors:

• Smart leadership at the helm of Gatto’s family business — three generations of leaders

• A good combined team approach—understanding the skills and diverse talents in both teams to share the load

• A willingness by all to be inventive in our campaigns, as is evidenced by this “Since 1971” campaign (shown here) celebrating 40 years.

• Innovations in concepts: and in the past by other equally as successful efforts, such as the “Internet Talk” campaign, the musical ½ Price Oil Change campaign and the creative development of the Gotta’ Go To Gatto’s signature musical and visual identity/tag.
 

Through the years, launching new locations, moving with market and industry changes, facing competition and moving into new media, one thing above all has sustained 22 years of communications: we always tell the truth and it always fits the personality of the company, meets the demands for authenticity of their voice and truth in advertising.
 

And respect flows both ways.

This is a client anyone would want: smart, dedicated, hard-working, honest, caring and fair. To us, to their public.