A Master Planned Community, Beautifully Realized
Explore Viera
Our comprehensive, long-term collaboration with Viera has spanned residential and commercial sales endeavors, marketing communications, and branding across multiple business segments of The Viera Company.
Notable Achievements:
Residential Real Estate/Marketing:
We have provided complex mapping and graphic visualization of the ever-expanding Viera community for 20+ years, from a then small and promising development to today’s high ranked Master Planned Community, as the footprint, the neighborhoods and the offers evolve.
App Development:
With Viera’s incredible growth, Google and Apple maps often can’t keep up, so we created an APP called Explore Viera, predominantly supporting residential sales, helping people review the breadth of options and price points, and find their way to neighborhoods in Viera.
Out of Home Advertising/Point of Sale and Advertising Campaigns:
Created campaigns to market Viera as a premier community, showcasing residential offerings, community amenities, and TVC’s merchant builder partnerships. emphasizing its high quality of life and regional value propositions.
See website at VIERA.com
Business Segment Branding:
• Supported the launch of Duran Golf Club, a premier golf destination for residents and visitors.
• Collaborated on the branding and launch of Viera Hospital (a Health First facility) and Viera Pro-Health & Fitness, both critical community assets enhancing Viera’s quality of life.
• Supported the introduction of multiple new neighborhoods, new shopping districts, new hotels, new schools, parks and the introduction of major community events
• Showcased Commercial Real Estate division investment objectives, for properties and districts.
Results:
• Helped Viera achieve well-earned recognition across multiple achievements and timeframes of development
• Successfully launched multiple residential communities, driving significant interest and sales across diverse demographic groups.
• Enhanced community brand awareness and engagement through integrated marketing strategies and cutting-edge tools.
• Delivered measurable outcomes in multiple campaigns
We continue to support the growth and development of Viera on the Space Coast of Florida, branding, mapping, advertising, commercial and residential real estate objectives and community event and engagement activities, over a growth period that now ranks Viera as one of the Top Best-selling Master Planned Communities in the U.S.
