Essentials Spa & Salon

This elegant brand development for ESSENTIALS Spa was ground up, from strategic planning phase working with owners, through signage design in the pre-construction phase to contributions to customer experience strategies development, advertising, branded product, full launch (grand opening) and media strategies and planning for message and media sustainability beyond.

A signature look with elementary (or essential) icons reflecting the services and ultimate sophistication while remaining free and welcoming, ESSENTIALS is the level of brand, well-founded in the values and work of the organization that we like to produce.

Many of our brands stand the test of time, and many of them are strong enough to enter larger arenas, broader markets, and take on competitive giants.

We build-in to the brands enduring values and strong design principles based on business needs and the future or potential future of a brand, as best we can see into the distance. While brand values and brand attributes and the systems in which they work are not everything, they are gate-keepers and gate-openers.

Strong brands that reflect the true work of an organization are assets beyond value.

Brandt Ronat + Company
Marketing | Advertising ‘Communicate Better’