Aging Matters In Brevard: Naming / Branding / Senior Based Care / Non-Profit / Meals On Wheels / Seniors At Lunch / Sunflower House / RSVP

In 2010, we were engaged by Community Services Council to support a board lead strategic initiative to change the name and reposition/rebrand the organization. This was a methodical, grounded and well led effort involving many collaborators and partners. Brandt Ronat conducted stakeholder interviews, site visits, competitor research and national benchmark research as part of the project.

 

 
 

 

Situation: in 1965, Community Services Council (CSC) was founded as a planning organization within Brevard but had long since shifted its focus to become what is now the lead senior services agency and second largest nonprofit within the county. The name Community Services Council no longer represented the mission of the organization or communicated that mission properly to its large audiences of volunteers, clients, stakeholders, supporters and leadership. This misalignment of name to mission was seen over many years of one-on-one communications and presentations given by the agency and leadership. The agency was known more by a service they provided (Meals on Wheels) v. the brand credit they deserved of an agency that provides a diverse wealth of senior based services in the community.

 

 

 

 

Solution: Brandt Ronat developed the new name ‘Aging Matters in Brevard’, brand/positioning and primary applications including:

• Website
• Service Marks
• Signage
• Collateral
• Billboard Campaign
• Print Campaign

 

 

 

 

Since that time, Brandt Ronat has stayed connected to Aging Matters in Brevard, assisting them in further forward actions in support of their organization and such important programs as Meals on Wheels and other support programs.

 

 

Ryan Brandt served as Chairman of the Board for Aging Matters in Brevard for two consecutive terms.