This Local Community Helpline Needed A Bold New Look

211 Brevard

211 organizations are well known around the country, mostly by the phone number represented in the brand name…but recently things changed with the national 988 Suicide Alert line change, necessitating changes in local/regional branding across the scope of 211s.

Additionally, the 211 line—readily accepted as part of the infrastructure of community support—is not so routinely understood to be led by a group of dedicated professionals and volunteers, who have an incredible database of local linkages and grounded relationships that make the connection to the right help in the right time and place actually happen.

ANALYTICAL CREATIVE:

Our 211 Brevard rebranding process illustrates a focus on collaboration/engagement with leaders, review of existing communications practices and opportunities, and a study of best practices from around the nation as benchmarks for integration and action:
• DIAGNOSTICS / ANALYSIS
• STAKEHOLDER ENGAGEMENT / STRATEGY PLANNING
• STRATEGIC INTERSECTION / REBRAND RATIONALES & RECOMMENDATIONS
• MODEL DEVELOPMENT / APPLICATION/CORE BUILDOUT
• WEBSITE REVAMP / CAMPAIGN LAUNCH
REPORTING / NEXT STEPS ACTIONS TO ENSURE SUSTAINABILITY

TIMING:

Timing was perfect for rebranding the organization and the appropriate time to illustrate value of the organization, reminding all that the help they depend on also depends on them to be part of a community of support and action.

The new look/new content, new hub site and other actions across the scope of partner support provided that opportunity to repeat the values, inroads, work efforts and successes of a 211 Brevard network of support, while providing core assets for continuing development by the 211 Brevard team.